Eternal Glow Golden Snake Chain

Jewelry That Empowers: We don’t just design pieces; we craft wearable art that tells your unique story and fuels your inner boldness.

Exclusivity Meets Affordability: Experience the luxury of limited-edition designs created for those who dare to stand out—without compromising on quality or value.

Artisan Rebels: Our creators break the mold, blending classical techniques with daring, contemporary innovation so that every piece is as dynamic as the wearer.

London Juels Jewellery Care Instructions

1. Handling & Daily Use

• Remove Before Exposure: Always take off your jewelry before bathing, swimming, or during workouts. Water and body chemicals can gradually wear down the precious gold plating.
• Avoid Direct Contact with Chemicals: Keep your piece away from perfumes, hairsprays, lotions, and cleaning products. Applying these on or near your jewelry can affect its luster over time.

2. Cleaning Routine

• Gentle Wiping: Regularly use a soft microfiber cloth to wipe away fingerprints and light dust. This simple step goes a long way in maintaining the piece’s subtle shine.
• Mild Soapy Clean: For a deeper clean, mix a drop of mild detergent in lukewarm water.

3. Storage

• Individual Storage is Key: When not adorning your piece, store it in a soft fabric pouch or a separate compartment of a lined jewelry box. This protects it from scratches and minimizes exposure to air.
• Prevent Overcrowding: Ensure that each item has its own space, preventing friction between pieces that can lead to premature wear.

4. Maintenance Tips

• Allow It to Rest: Just as you wouldn’t wear the same outfit day after day, give your jewelry moments of rest. This helps in maintaining its vibrancy and overall lifespan.
• Regular Inspections: Periodically check for any signs of wear or fading. A little routine care can prevent larger issues over time.
• Consult a Professional: If you notice significant discoloration or damage, seek advice from a trusted jeweler experienced with delicate, gold-plated pieces.

Metals

• Sterling Silver: A popular choice due to its quality and durability, often plated with gold for added luxury.
• Gold Vermeil: High-quality gold plating over sterling silver, thicker than standard gold plating.
• Gold-Filled: More affordable than solid gold but retains a luxurious look and feel.
• Rose Gold & White Gold: Trendy and appealing options for a modern aesthetic.
• Stainless Steel: Used for affordable yet sturdy and tarnish-resistant pieces.

Gemstones

• Semi-Precious Gemstones: Amethyst, Topaz, Garnet, Citrine, Peridot—colorful and accessible.
• Synthetic Gemstones: Lab-created options like cubic zirconia or synthetic sapphires and rubies, offering brilliance at lower costs.
• Pearls: Both cultured and freshwater pearls for an elegant touch.

Crystals

• Swarovski Crystals: Renowned for their sparkle and clarity, often used in demi-fine jewelry.
• Glass Crystals: Affordable and customizable for adding shimmer.

Coatings & Finishes

• Rhodium Plating: Provides a durable, tarnish-resistant finish, especially for silver pieces.
• Gold Plating: Adds a touch of luxury while keeping costs manageable.
• Enamel: Colored enamel coatings for unique, playful designs.

Other Materials

• Resin/Epoxy: Used for innovative designs and embedded elements.
• Leather: Occasionally used for bracelets to add texture and variety.